Product Designer
Hi, I'm Fang He.
I design B2B tools for Roku — helping content teams manage, merchandise, and publish video at scale.
Selected products
Case studies from my time at Roku, Visa and Personal
Roku Beehive — Content Management System
Led design of Roku's internal CMS used by various operation teams to manage, merchandise, and publish video titles across the Roku platform.
Roku Beekeeper — Online Video Platform
Designed key features for Roku's online video platform enabling dynamic playback stitching, reduced-quality fallbacks, and signal management for live and on-demand streaming.
VSDC-CA — Visa Smart Debit/Credit Certificate Authority
Redesigned the operator portal for Visa's chip card certificate authority — a critical B2B platform used by 15,000+ users across 4,200 financial institutions worldwide to issue, manage, and download cryptographic certificates for EMV chip payments.
Visa Next — Buyer Digital Enablement
Led design and user research for Visa Next — a strategic API platform enabling banks and fintechs to launch digital card services including card sharing, spending control, digital wallet management, and card issuance. Built and tested sample apps demoed at the Visa Client Summit.
Visa Digital Ticketing
Designed end-to-end demo apps for Visa Digital Ticketing — a digital ticket solution leveraging Visa's tokenization and contactless EMV infrastructure — covering transit, event, and Paris 2024 Olympics use cases, from design exploration and user research through to branding and next-step strategy.
Visa Installments
Led design for Visa's debit-based installments solution — enabling issuers and merchants to offer fixed monthly payment plans to Visa cardholders. Covered two purchase flows (pre-enroll and real-time), two rounds of user research, and the integration of installments into Visa Click to Pay. The US and UK markets project $20M and $15M annual revenue respectively at year five.
DMPD OperA — Monitoring & Alerting Platform
Designed Visa's first home-grown end-to-end monitoring and alerting platform — used by 800+ internal users across developers, operations, and support teams to monitor API traffic, set alert rules, troubleshoot incidents, and track system health across Visa's critical payment infrastructure.
Crypto Risk Manager
Designed Visa's first exploratory prototype for a Crypto Risk Manager — a compliance and monitoring tool enabling Visa's internal risk teams to onboard, monitor, and investigate cryptocurrency partners on VisaNet. Led user research with four internal stakeholder groups and co-designed the end-to-end prototype with a design partner.
SyncComm AI — Live Meeting & Communication Assistant
A 'prosthetic executive function' that helps neurodivergent professionals decode workplace communication in real time — live meeting support, tone nudges, and a social practice simulator.
Terra Prime
An alternate atlas of an untouched Earth — explore 5 global ecosystems in a parallel reality where Homo sapiens never interrupted deep time. Built with React, Vite, and immersive multi-view experiences including a 3D globe, split-screen sliders, and ambient motion layers.
