Fang He
Product Designer · San Francisco Bay Area
I'm a product designer focused on making complex B2B tools simple and effective. Currently at Roku, I design the systems that help content operations teams manage video titles from acquisition to publication — working across a pipeline that serves millions of viewers.
My background spans industrial design and HCI, which gives me a foundation in both physical form and digital interaction. I believe good design is quiet — it removes friction without drawing attention to itself.
Outside of work
My Design Journey
2009–2013
Industrial Design
·Bachelor's DegreeStudied industrial design, learning the fundamentals of form, function, and human-centered thinking through physical product work.
2013–2016
Human Computer Interaction / Design Studies
·Master's DegreeDeepened my understanding of digital interfaces, user research methods, and interaction design through graduate study in HCI.
2017–2020
Product Designer
·VisaDesigned fintech products and experiences across multiple financial service products, working with cross-functional teams in a large enterprise environment.
2021–Present
Product Designer
·RokuCurrentLeading the video services design experience — designing B2B tools that empower Roku's content operations teams to manage, merchandise, and publish streaming content at scale.