Fang He

Blog

Thoughts on design, craft, and tools.

2026-03-12

Designing for Internal Tools: Why Enterprise UX Is Harder Than It Looks

Internal tools are often treated as second-class citizens in product design. After years designing B2B systems at Roku, I've come to believe the opposite — they're some of the most demanding design problems you can work on.

Enterprise DesignB2BUX
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2025-09-04

The Hidden Complexity of Bulk Actions

Bulk operations look simple from the outside — select rows, click a button. But designing them well means solving hard problems around state, partial failures, and user trust at scale.

Design PatternsEnterpriseData Tables
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2025-04-18

How I Use AI in My Design Workflow

AI hasn't replaced my design judgment — but it has changed where I spend my time. Here's what's actually useful and what's mostly noise.

AIWorkflowTools
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2024-06-07

From Industrial Design to UX: What Carries Over

I studied industrial design before pivoting to digital product design. Most people assume it's a complete restart. It isn't — and the things that carry over are more useful than I expected.

CareerDesign Thinking
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